Our second edition book Reclaiming Style has been featured in the November issue of Psychologies magazine.
News & Views
13 November 2018
Helios 710 Television Centre, White CityShare +
Fashion designer Bella Freud is synonymous with elegant West-London style. Her beautifully made, covetable clothing is informed by a passion for music, art and cinema, and the beguiling irreverence of rock n' roll glamour.
Working with Maria Speake and the Retrouvius Design team, Bella has applied her cool-girl chic to Helios 710, a penthouse in an historic Modernist building in West London.
For Helios 710 they have created an interior that echoes spaces dear to Bella's heart, with art and objects that share cultural references familiar from her fashion.
The bold colour, eclecticism and glamour of the 1970's have been a key reference. Vibrant block colours - angelica green, lipstick red and marigold used on the floor and walls - act as a dynamic framing device for objects and occupants alike.
As with Bella's West London home, Maria imagined Helios 710 as a sanctuary for the designer and her family, creating private as well as social spaces, and leaving their use flexible, ready to adapt to changing needs.
The apartment has been furnished with vintage pieces, alongside special edition rugs featured as carpets and wall hanging. The rugs are inspired by the text on Bella Freud's signature sweaters and are made in collaboration with the Rug Company. Artworks include photographs from Lorena Lohr, sexy, colourful and subversive plates by Eliza Hopewell, and op-art prints by Jacob Wolff.
photography: Michael Sinclair